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our story


Who says Natural can't be FUN!?
That's what Crazy Rumors is all about! We source the purest, cleanest ingredients found on earth, and fuse them with deliciously fun and unique flavors!

So who are you anyway?
Crazy Rumors is Edie and Brian Himmel  -  a fun loving, creative couple who took a leap of faith and decided to do what we truly love!

How it all started
Back in 2003 while living in Brooklyn, NY - we took a look around and what we didn't see really excited us! There were tons of lip balms out there, but they were all missing that one thing - that extra coolness factor that separated the ordinary from the extraordinary! There were two options: simple and plain, harboring the same basic flavors and scents, or wild and over the top but made of purely synthetic ingredients!

And off we go
Relentlessly seeking out the perfect lip balm recipe with no luck, we decided to create one on our own! Formulated from the ground up with one main goal: to create the best all natural & vegan lip balm-- dare we say-- in the world!

After months upon months of late night experiments and testing, we were pretty certain we had done it!  Not only did our lips feel astonishing but our kitchen smelled amazing!

What we made
100% Natural & Vegan, indulgently clean, out of this world flavored lip balms made with certified organic ingredients - including super moisturizing organic shea  Infused with only the best natural derived flavors and slightly sweetened with just a hint of natural stevia. Our lip treats not only smell amazing, they taste great too!

Our gorgeous packaging, amazing flavors and to die for scents are truly a breath of fresh air! Your lips will feel soft and fabulous, and you will feel good about what you put onto your body!

And today
We're living down South in Georgia with a huge household of 7! It's kinda funny, we're outnumbered by the cats! 1 lovely sister, Sopha as well as 2 rambunctious boys, Bobby & Sonny - strays we took in along our journey!

Meet the smallest member of Crazy Rumors
Sophie! Our beautiful, delightful daughter that always has a way of making us crack up! Her current flavorites are Bubble Gum & Mystery and loves partly cloudy weather! 


Crazy Rumors - The Original Naturally Fun Product!

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