"I was using Nivea for years until I found out that they are testing on animals. I was on the hunt for a cruelty free option and more natural, I tried A LOT of other brands but none of them was giving me the hydration my lips needed UNTIL I tried Crazy Rumors!!! Cruelty free, natural, and very hydrating!!! What else you want??!!! I LOVE THEM!!!!"
Au Naturale Flavor Free Lip Balm
Pamper your lips with our Au Naturale Flavor Free Balm, perfect for those who prefer pure, simple hydration without any added flavor. Infused with nourishing organic shea butter, this versatile balm provides intense moisture, making it ideal not only for your lips but also for soothing dry patches, taming hair fly aways, and keeping your eyebrows on point.
Bundle & Save
Single
Try One
$4.50
2 Pack
Home + Bag
$8.00
$9.00
Best Value
4 Pack
Stash Everywhere
$14.00
$18.00
100% Natural
Real Flavors
Plant Based
Vegan
Award Winning
Formula
Made with love
in USA
Ingredients (INCI)
Loved by 10,000+ happy lips
★★★★★
“The flavor is spot on and the scent is just right, not too strong, just really enjoyable.”
★★★★★
“So smooth and creamy. I keep one in my bag, one by my bed, and one in the car.”
Why Crazy Rumors?
Long Lasting Moisture
20+ years of perfecting that just right texture. Creamy, smooth, and lightweight for irresistibly soft lips.
Leaping Bunny Certified
Plant-based, certified cruelty-free. Never tested on animals.
For the Flavor Obsessed
Big on flavor, never boring. Made with real, food grade flavors you’ll keep reaching for.
How it looks. How it feels.
Smooth application
Glides on buttery smooth
Perfect twist up
Easy to use, mess free.
Deliciously addictive
Real flavors you'll love
Made with good stuff
Moisturizing Shea, soothing Jojoba
Overall rating: 4.8461537 / 5 from 26 reviews.
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Review highlights
Reviews
Great Lip Balm
"I love that this lip balm is flavorless and does not have stevia. I really like the oil/butter/wax ratio. It makes it long lasting without being too shiny. I hope this will be made in a BIGGIE size one day!"
Classically Great!
"This is literally the only lip balm on the market that doesn't make my lips peel. For that, I vote 5 stars. The only reason why I'm giving it 4 is because I wish it had a glossier look. . . perhaps a lip gloss is in order? :D"
Great!
"Best vegan lip balm."
Very happy
"I was a user of Nivea for years!!!!!! When i found out that they testing on animals i start looking immediately for cruelty free natural product that can replace my old one. I tried A LOT of brands and i didn't find any of them good enough to replace the old one UNTIL i tried Crazy rumors, it is AWESOME i love it!!!! I threw away the old one and i didn't miss it at all!!!! Very happy!!!!!!!!!!!!!!!!!"
Natural is best!
"These balms are great for hubby who prefers no flavor but appreciates a good moisturizing balm!"
Excellent!!
"Everything about it is good. Stays on, right consistency. Very happy !!"
Most moisturizing vegan lip balm
"Most moisturizing vegan lip balm I've ever tried"
My girlfriends favorite so I
"My girlfriends favorite so I always get her the double pack!"
Excellent product. I have been
"Excellent product. I have been using it for many years."
