How it all began

Clean, craveable, and actually fun? We couldn’t find it, so we made it.

Back in 2003, husband-and-wife duo Edie + Brian Himmel started whipping up flavored lip balms with one simple idea: combine wholesome, clean ingredients with seriously fun, nostalgic flavors.

At the time, the natural lip care world was missing a little personality. So we set out to shake things up, creating playful, lip smacking flavors and feel good formulas unlike anything else on the shelf.

More than 20 years later, we’re still a family owned brand, dreaming up unexpected flavors and handcrafted lip care that’s anything but boring.

🌿 100% natural, plant-based ingredients
✨ Made with organic shea butter + real food-grade flavors
🐰 Certified cruelty-free + vegan
🏆 Award winning proprietary formulas -  never a copycat recipe
🌎 Loved in 20+ countries worldwide
♻️ Eco-friendly containers made with 30% less plastic
🇺🇸 Handcrafted in the USA