First one I tried!
"This is the very first lip balm I tried of Crazy Rumors. This one is in my top 5! It is the perfect blend of apple goodness."
Apple Cake Lip Balm
Warm. Sweet. Fall baked into a swipe. 🍏✨
This cozy blend is everything you love about a fresh-baked apple crumble - juicy baked apple, brown sugar and a dusting of warm cinnamon spice. It’s comforting, golden hour cozy, and just the right amount of sweet.
Made with real food grade apple flavor and infused with ultra moisturizing shea butter, nourishing jojoba oil, and plant-based ingredients, it glides on effortlessly to keep your lips soft, smooth, and wrapped in fall flavor all day long.
One swipe and you're walking into the kitchen just as dessert comes out of the oven.
Seasonal batch available for a limited time only.
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Single
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$5.00
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Home + Bag
$9.00
$10.00
Best Value
4 Pack
Stash Everywhere
$16.00
$20.00
100% Natural
Real Flavors
Plant Based
Vegan
Award Winning
Formula
Made with love
in USA
Ingredients (INCI)
Loved by 10,000+ happy lips
★★★★★
“The flavor is spot on and the scent is just right, not too strong, just really enjoyable.”
★★★★★
“So smooth and creamy. I keep one in my bag, one by my bed, and one in the car.”
Why Crazy Rumors?
Long Lasting Moisture
20+ years of perfecting that just right texture. Creamy, smooth, and lightweight for irresistibly soft lips.
Leaping Bunny Certified
Plant-based, certified cruelty-free. Never tested on animals.
For the Flavor Obsessed
Big on flavor, never boring. Made with real, food grade flavors you’ll keep reaching for.
How it looks. How it feels.
Smooth application
Glides on buttery smooth
Perfect twist up
Easy to use, mess free.
Deliciously addictive
Real flavors you'll love
Made with good stuff
Moisturizing Shea, soothing Jojoba
Overall rating: 5.0 / 5 from 23 reviews.
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Review highlights
Reviews
Amazing!
"This lip balm is great. I can’t use a lot of regular lip balms, they’re too waxy and don’t really moisturize. These lip balms from crazy rumor are so luxurious and instantly melt into your lips! The flavor is great-I was worried it would be too artificial tasting, but it’s just the right amount of cinnamon and apple. I will definitely be buying more!"
Love the fragrance
"This seems to be a really good brand. My lips feel fantastic after using this brand."
Yes please
"This is the best flavor. The one I carry around with me at all times!"
APPLE CAKE LIP BALM
"I love this flavor and it nourishes my lips for up to 8 hours after application. Great stuff!"
Apple-lutely great
"True to my Washington roots, I really love apples and things made from apples, including apple cake. This lip balm smells exactly like I wanted it to - the warm smell of apples baked into a moist, delicious cake fresh from the oven. Delightful. The balm is creamy and luscious, gliding smoothly over my lips to moisturize and soften them without feeling heavy or thick. I'm so pleased with this lip balm!"
Calming
"Moisturizing with a lovely scent. What more does one need in a lip balm? I bought this in the fall and would definitely purchase again ."
"Delicious flavor and make my lips super soft"
Apple strudel smell
"This is currently my third favorite Crazy Rumors lip balm (#1 is Bubble Gum, #2 is Root Beer). It smells like a warm apple strudel with a squiggle of icing. A perfect autumn scent."
Just like apple cake
"This tastes just like apple cake. Amazing!"
