Tastes like the real thing!
"This is by far one of my favorite lip balms. Not just from crazy rumors but in general. Tastes just like fruity cereal, and keeps my lips soft and moisturized! Love it."
Fruity. Creamy. Straight up nostalgic. 🥣💫
Remember that last sweet sip of milk after a bowl of fruity cereal? Yeah - this balm tastes just like that. It’s a dreamy blend of creamy vanilla and bursts of fruity flavor that brings major breakfast energy.
Made with ultra hydrating jojoba oil, rich shea butter, and other plant-powered ingredients, it glides on smooth and keeps your so lips soft and nourished.
When you’re feeling snacky, nostalgic, or just need a little lip love, this one's got you.
“The flavor is spot on and the scent is just right, not too strong, just really enjoyable.”
“So smooth and creamy. I keep one in my bag, one by my bed, and one in the car.”
20+ years of perfecting that just right texture. Creamy, smooth, and lightweight for irresistibly soft lips.
Plant-based, certified cruelty-free. Never tested on animals.
Big on flavor, never boring. Made with real, food grade flavors you’ll keep reaching for.
Glides on buttery smooth
Easy to use, mess free.
Real flavors you'll love
Moisturizing Shea, soothing Jojoba
Overall rating: 4.9259257 / 5 from 27 reviews.
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"This is by far one of my favorite lip balms. Not just from crazy rumors but in general. Tastes just like fruity cereal, and keeps my lips soft and moisturized! Love it."
"nice vanilla fruity taste! leaves my lips nice and soft, and the scent stays and is not too strong but is still pleasant"
"Works GREAT, but the scent wasn't strong enough for me. Other than that, I like it a lot."
"Was not at all sure what to expect. My last couple of grand based on other opinions did not work for me, but I trusted opinion again and got this one and am actually happy with it. Light sweet while milk mixed with fruit loops flavor. Definitely enjoy this one."
"gave this to my coworker, she loved it!"
"On initial application this whacks me with some strange medicinal cherry syrup smell, but give it a sec and it shifts into the precise smell of sticking your head into a bag of fruity pebbles. It's got that great lemongrass-forward "froot" aroma."
"Really good flavor, I mostly get sweet lemon with the mixed fruit you’d get from fruit loops. Great formula as always!"
"AMAZING. I can’t stop ordering more and more of these balms! Super happy with ones I been buying thank you thank you🫶:skin-tone-2:"
"This one is one of my moms favorites!"
"You know what fruity treat it is as soon as you put it on! The flavor/fragrance is subtle and not overpowering. It’s really nice since I can’t eat the sugary cereals anymore!"
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